Model and The Real Housewives of Miami star Joanna Krupa has teamed up with PETA to star in a new ad campaign to shine a spotlight on how sheep are being 'kicked, beaten and killed for jumpers, scarves and coats'.

Wearing nothing but special effects makeup leaving her 'battered and bloody', Krupa is pictured holding what appears to be the 'bleeding body of a violently sheared lamb' above the words Wool: The Naked Truth. Krupa commented 'My PETA ad may be shocking to look at, but I hope it will open people's eyes and encourage them to choose kind, wool-free fashion'.